The development of rootstronic continues a more than 50-year tradition of Jamaica’s musicians adapting unexpected innovations to existing styles and creating entirely new genres. Marsden says the greatest challenge with rootstronic is “delivering a live performance that’s as progressive as what we have recorded.” “Lenky and I did some experimental recordings on my “Made In Jamaica” (FiWi Music) album and we wanted to do more so he came on board and we started making rootstronic songs.”Ī heavily in-demand musician Marsden, currently the keyboardist in Shaggy’s band, is renowned for producing the Diwali rhythm, which spawned three Hot 100 hits including Wayne Wonder’s “No Letting Go”, Lumidee’s “Never Leave You” and Sean Paul’s “Get Busy”, the latter topping the chart in May 2003 Marsden’s Diwali success was recognized with the 2004 ASCAP Songwriter of the Year award. I thought who are the weirdest people I know that can complement this?” laughed John. “It sounded crazy so Wiz and I decided to package this new sound. “Black Cinderella” is the album’s sole cover version John wrote “Future’s” nine remaining tracks including “Soul of A Man”, which was originally intended for Oliver Stone’s 2012 crime-thriller “Savages ” the track wasn’t included in the film but its spidery synth riffs, haunting vocal fragments and propulsive Giorgio-Moroder-like rhythm sparked an idea.
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It’s all part of an eight-month promotional strategy that also includes outreach to print, electronic and social media, devised by The Musebox a full service artist development agency with offices in Brooklyn and Los Angeles. The radio campaign for the second single “Rain Like Gold” commences in mid-May when the Courtney John Project, will travel to Los Angeles for a week-long residency tentatively scheduled for the Dub Club.
The campaign for the “Black Cinderella” video, directed by Ras Kassa whose previous credits include Damian Marley’s “Welcome to Jamrock” begins this week and will debut here. The album’s first official single, “Black Cinderella”, released in February, is currently on the station’s playlist, which is largely comprised of electronic, hip-hop, and world music. “Rootstronic energetically links Jamaica’s glorious musical past with today’s technological advances we’re excited to play “Black Cinderella” for the French audience ” comments Max Guiguet, Music Director at Radio Nova, a Paris based French national station. “It’s an amazing feeling to be a part of something new and fresh, our retail and marketing partners share the same sentiment about “Future” the singles “Black Cinderella” and “Rain Like Gold” will definitely see a huge look from radio, especially in London, France, Germany and the US,” enthuses Edward Power, Film and TV/VP of syncs and music supervision at 21st Music. John co-founded FiWi Music with his brother Chris Smith, whose Toronto-based Chris Smith Management roster includes Grammy Award winner Nelly Furtado and Latin rapper Kat Dahlia, the latter named Billboard’s tenth Most Buzzworthy Breakout Artist of the Year Wizard is currently working on a rootstronic remix of Dahlia’s hit “Gangsta”.Ģ1st Music/INgrooves are handling the distribution in all territories except for the UK, France and Japan where individual deals are being negotiated vinyl and CD formats will be available in the coming weeks. Now 26 she’s produced the first rootstronic album “Future The Courtney John Project”, released digitally on April 30 on John’s FiWi Music label. Nicknamed the Wizard for her precocious production talents, at 21 Hammond produced the title track to Beres’ 2008 album “A Moment In Time” (VP Records). “Whatever effects are put in, our indigenous Jamaican musical identity will always be heard,” adds Hammond, John’s cousin and the daughter of celebrated Jamaican crooner Beres Hammond. “Roots is the foundation tronic is the innovation,” says John, an accomplished singer/songwriter best known for his lovers rock hits “When You Say” and “Lucky Man”, at Kingston’s tony Spanish Court Hotel following the band’s rehearsal. (Photo: Colin Porter) The Rootstronic Crew (from left): Nastassja Hammond, Courtney John, Steven “Lenky” Marsden in Kingston. The Rootstronic Crew (from left): Nastassja Hammond, Courtney John, Steven, "Lenky" Marsden at Kingston'sSpanish Court Hotel.
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